Hygenix assists businesses in developing and implementing effective demand generation strategies. By understanding target audiences' digital habits, creating compelling content based on critical messaging, and coordinating efforts across platforms, companies can stand out in a crowded digital landscape and drive engagement. Strategic content flow guides potential prospects through the sales process, ensuring effective lead generation.
Getting the word out about your business is not always the easiest activity; there are so many options to choose from that it’s challenging to know what will work the best. Many companies send occasional emails to a list they received from their latest trade show event. Others may post a promotion on their LinkedIn page. While these are demand generation activities, there are much more effective ways to create the ground swell of interest for your offerings.
Demand generation is a strategic set of marketing activities that will drive mindshare among the masses. In today’s over-stimulated digital landscape, we are constantly distracted by a myriad of messages. How can companies stand out and even drive mindshare in this environment? It’s not easy, but it is possible.
Hygenix helps businesses create and execute an effective demand generation strategy, one which appeals to audiences on several engaging digital fronts. The secret to a successful strategy is to first understand where your customers get their information (where do they digitally hang out), create compelling content based on your critical messaging (value-based messaging), and engage with them in a coordinated effort across platforms and timeframes. Demand generation is not a single email or a single social media post. It is a strategically orchestrated series of content bits intended to incent potential prospects to engage deeper with your company by utilizing a variety of marketing tools.
For example, email alone is a great marketing tool. However, companies can amplify its effectiveness by scheduling a series of emails over time while providing interesting value in the content. Social media is a great marketing tool. However, companies can amplify its effectiveness by implementing a strong call-to-action (CTA) and driving impressions to a dedicated landing page. There are many great marketing tools available to drive demand generation activities and ultimately leads to your sales team, where companies typically miss the mark is creating a strategic flow of purpose-driven content, guiding interested visitors through the sales process.
Note: Did you know your leads will drive themselves 67% of the way through their decision BEFORE they ever contact your company, according to TechTarget; Does your digital content help drive these leads to your sales team?
Which Strategy is Right for Your Company?
Strategic Planning Developing a business strategy doesn’t have to take you away from your normal operations; it can start out as simple as agreeing on a direction and knocking out your go-to-market plans one at a time.
Learn MoreGo To Market Development A comprehensive Go-to-Market framework to repeatably yield better sales results. This framework provides all the necessary critical messaging for creating demand generation plans, content strategies, and lead generation to increase conversion rates.
Learn MoreCritical Messaging Industry experts help your team create meaningful, value-based messaging for your company and products or services. We believe that developing effective messaging based on personas is essential to maximize your impact into the market.
Learn MoreBusiness Development Helping organizations to understand targets, offerings, and sales approaches for success. We speak the secret language of Life Science to maximize your business.
Learn MoreChannel Management One of the key strategic pillars of getting your organization to its next step in growth. At Hygenix, we help organizations expand products, services, and critical partnerships to maximize profitability while streamlining efforts.
Learn MoreSales Playbooks We view the Sales Playbook as the lifeblood of an organization. Without sales, nothing else is going to be working for very long. Capturing talk tracks, success stories and the creation of a messaging matrix are vital to a BD team's long-term success.
Learn MoreSales Enablement We work with your company's executive leadership and sales teams to uncover an organization’s strengths, customer value, market fit, and potential market reach, resulting in better customer experience, higher close rates, and increase repeat business.
Learn MoreImplementation Do you need help getting started with a heavy lift or to help them find full-time key resources? We are committed to helping you maximize your impact in the market.
Learn MoreFractional Leadership A cost-effective way to give your company a chance to have access to industry experts; quickly put your vision in motion and get your company on the path to greater success.
Learn MoreProject Management and Implementation Offering a wide-range of project support resources from project executives and project managers, to documentation specialists and protocol administrators.
Learn MoreIndustry Education and Training Onboarding, training, and communicating are essential skills in each organization. Hygenix educates your company on researching, marketing, and selling to prospective customers, not just handing over leads.
Learn MoreIntegration Planning We understand the complexities of process systems and what it takes to install systems into one working unit seamlessly. Through our integration planning, we help your company identify the “gray” space between systems and work with each vendor to understand the necessary connections needed to interface with other systems.
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