Hygenix provides sales enablement and critical messaging to align sales reps with their company's offerings, communicate value, and create impactful messaging. Their approach involves understanding target personas, addressing their pain points, and tailoring messaging to maximize market impact. Collaboration between industry experts and subject matter experts is emphasized.
Knowing what to say and how to say it in some circles is considered a gift. We all know those overachieving sales reps with a golden tongue always have their catchphrase or can present with such passion and excitement that prospects are clamoring to buy what they are selling. While that can happen, most of us mere mortals will need some sales enablement and critical messaging to keep us aligned with the company, keep us true to the capabilities of your offering, and ensure we are communicating value to our prospects.
Critical messaging is a framework that helps you create the “why” your product or services is needed. People make decisions with emotion; it’s their “gut instinct” that makes one company’s offering rise just a little higher than their competition. Creating that “why” is not always the easiest, nor is it ubiquitous among all customer segments. For example, you wouldn’t use the same messaging with a scientist in Cambridge, Massachusetts, that you would with a turkey farmer in North Carolina. Each is vitally important to the industry, and each needs your product or service, but their expectations are different, the way they want to be approached is different, and their pain points and aspirations are different. With all these differences, we cannot expect to communicate with them in identical ways (side note: if this is your current approach, call us immediately).
At Hygenix, our industry experts help your team create meaningful, value-based messaging for your company and products or services. We believe that developing effective messaging based on personas is essential to maximize your impact into the market. Our approach is to combine our industry expertise along with your subject matter experts to identify key personas, understand client pain points, and reach them place and time.
Which Strategy is Right for Your Company?
Strategic Planning Developing a business strategy doesn’t have to take you away from your normal operations; it can start out as simple as agreeing on a direction and knocking out your go-to-market plans one at a time.Learn More
Go To Market Development A comprehensive Go-to-Market framework to repeatably yield better sales results. This framework provides all the necessary critical messaging for creating demand generation plans, content strategies, and lead generation to increase conversion rates.Learn More
Demand Generation A strategically orchestrated series of content bits intended to incent potential prospects to engage deeper with your company by utilizing a variety of marketing tools.Learn More
Business Development Helping organizations to understand targets, offerings, and sales approaches for success. We speak the secret language of Life Science to maximize your business.Learn More
Channel Management One of the key strategic pillars of getting your organization to its next step in growth. At Hygenix, we help organizations expand products, services, and critical partnerships to maximize profitability while streamlining efforts.Learn More
Sales Playbooks We view the Sales Playbook as the lifeblood of an organization. Without sales, nothing else is going to be working for very long. Capturing talk tracks, success stories and the creation of a messaging matrix are vital to a BD team's long-term success.Learn More
Sales Enablement We work with your company's executive leadership and sales teams to uncover an organization’s strengths, customer value, market fit, and potential market reach, resulting in better customer experience, higher close rates, and increase repeat business.Learn More
Implementation Do you need help getting started with a heavy lift or to help them find full-time key resources? We are committed to helping you maximize your impact in the market.Learn More
Fractional Leadership A cost-effective way to give your company a chance to have access to industry experts; quickly put your vision in motion and get your company on the path to greater success.Learn More
Project Management and Implementation Offering a wide-range of project support resources from project executives and project managers, to documentation specialists and protocol administrators.Learn More
Industry Education and Training Onboarding, training, and communicating are essential skills in each organization. Hygenix educates your company on researching, marketing, and selling to prospective customers, not just handing over leads.Learn More
Integration Planning We understand the complexities of process systems and what it takes to install systems into one working unit seamlessly. Through our integration planning, we help your company identify the “gray” space between systems and work with each vendor to understand the necessary connections needed to interface with other systems.Learn More