The Life Science industry has made incredible advancements and experienced significant financial growth. Hygenix emphasizes the importance of effective planning, team collaboration, and sales strategies in this high-stakes industry. They offer expertise in channel management, sales playbooks, and sales enablement to maximize business success in the thriving Life Science sector.
The impact of the Life Science industry over the past 100 years has been incredible. As a society, we have eradicated polio in the United States, extended the life expectancy of diabetics through man-made insulin, and decreased the rates of terminal cancer by over 30% due to pharma and biotech innovation.
There has also been a huge financial boom in the industry over the past several decades, and it continues to grow. Did you know that many of the products manufactured in biotech organizations are worth more than their weight in gold? That is why pharma-giants, investors, and scrapy entrepreneurs continue to pursue the next great block-buster drug.
The Life Science industry is a high-stakes game. Poor planning or a simple error from a junior employee can cost millions of dollars and weeks of downtime. All team members play a vital role in building a new facility and/or making sure that a current manufacturing plant keeps rolling like a well-oiled machine.
The Global Life Science industry is expected to continue growth at nearly 10% per year for the next five years. How is your organization preparing to make sure that they get a piece of that growth?
Is your sales team prepared to push new products to new customers? Do they understand the importance of who owns the contract and what that means to their priorities? Do they fully understand what their value proposition is to each of their potential clients within a project?
Gone are the days of simply selling a dishwasher to an eager family. Today we must understand the complexity of the decisions our clients are considering and be prepared to control their risk. We must be able to speak their language and grow trust before they ever buy our products.
At Hygenix, we believe that a rifled approach to business development is a much more rewarding and successful route than a shotgun approach. We work with organizations to understand targets, offerings, and sales approaches for organizational success. We help your business development teams understand and speak the secret language of Life Science to maximize your business by focusing on:
- Channel Management - managing your complete sales channel, including partners, to achieve their quotas
- Sales Playbooks - Life Science specific sales guide with all the information your team needs to know
- Sales Enablement - Master class industry and sales training
Which Strategy is Right for Your Company?
Strategic Planning Developing a business strategy doesn’t have to take you away from your normal operations; it can start out as simple as agreeing on a direction and knocking out your go-to-market plans one at a time.Learn More
Go To Market Development A comprehensive Go-to-Market framework to repeatably yield better sales results. This framework provides all the necessary critical messaging for creating demand generation plans, content strategies, and lead generation to increase conversion rates.Learn More
Critical Messaging Industry experts help your team create meaningful, value-based messaging for your company and products or services. We believe that developing effective messaging based on personas is essential to maximize your impact into the market.Learn More
Demand Generation A strategically orchestrated series of content bits intended to incent potential prospects to engage deeper with your company by utilizing a variety of marketing tools.Learn More
Channel Management One of the key strategic pillars of getting your organization to its next step in growth. At Hygenix, we help organizations expand products, services, and critical partnerships to maximize profitability while streamlining efforts.Learn More
Sales Playbooks We view the Sales Playbook as the lifeblood of an organization. Without sales, nothing else is going to be working for very long. Capturing talk tracks, success stories and the creation of a messaging matrix are vital to a BD team's long-term success.Learn More
Sales Enablement We work with your company's executive leadership and sales teams to uncover an organization’s strengths, customer value, market fit, and potential market reach, resulting in better customer experience, higher close rates, and increase repeat business.Learn More
Implementation Do you need help getting started with a heavy lift or to help them find full-time key resources? We are committed to helping you maximize your impact in the market.Learn More
Fractional Leadership A cost-effective way to give your company a chance to have access to industry experts; quickly put your vision in motion and get your company on the path to greater success.Learn More
Project Management and Implementation Offering a wide-range of project support resources from project executives and project managers, to documentation specialists and protocol administrators.Learn More
Industry Education and Training Onboarding, training, and communicating are essential skills in each organization. Hygenix educates your company on researching, marketing, and selling to prospective customers, not just handing over leads.Learn More
Integration Planning We understand the complexities of process systems and what it takes to install systems into one working unit seamlessly. Through our integration planning, we help your company identify the “gray” space between systems and work with each vendor to understand the necessary connections needed to interface with other systems.Learn More