In today's business climate, effective communication and understanding customer needs are crucial. Messaging from marketing and business development teams must align with client needs to ensure success. Hygenix works with organizations to uncover strengths, market fit, and reach, providing tactical materials for lead generation and supporting the buyer's journey. This leads to a better customer experience, time savings, and increased close rates.
In today’s business climate customers are being asked to do more with less. People are wearing multiple hats, doing multiple jobs, and all the while expected to communicate more effectively. But these customers still need help and they need it at the right time. Messaging from your Marketing and Business Development team is critical to your success. Team understanding and alignment must be in line with client needs, or they’ll be off to the next vendor.
With more information at everyone’s fingertips and the decision-making process being pushed further down the sales funnel, we need to be able to connect with prospects at the right time with the right directive. Websites, marketing efforts, and direct outreach should be driving leads to the sales team and their message should paint a perfect picture of how your product will alleviate ALL of their concerns.
At Hygenix, we work with executive leadership of an organization as well as marketing and sales teams to uncover an organization’s strengths, customer value, market fit, and potential market reach. We complete an opportunity and competitive analysis. Then we focus on tactical materials of lead generation, marketing processes, pitch deck development and more to support the complete buyer’s journey from interest through repeat customer.
This results in:
- A better customer experience
- Less time and frustration from a client
- Time savings from your marketing and sales teams
- Higher close rates
- Increased likelihood of repeat business
Which Strategy is Right for Your Company?
Strategic Planning Developing a business strategy doesn’t have to take you away from your normal operations; it can start out as simple as agreeing on a direction and knocking out your go-to-market plans one at a time.Learn More
Go To Market Development A comprehensive Go-to-Market framework to repeatably yield better sales results. This framework provides all the necessary critical messaging for creating demand generation plans, content strategies, and lead generation to increase conversion rates.Learn More
Critical Messaging Industry experts help your team create meaningful, value-based messaging for your company and products or services. We believe that developing effective messaging based on personas is essential to maximize your impact into the market.Learn More
Demand Generation A strategically orchestrated series of content bits intended to incent potential prospects to engage deeper with your company by utilizing a variety of marketing tools.Learn More
Business Development Helping organizations to understand targets, offerings, and sales approaches for success. We speak the secret language of Life Science to maximize your business.Learn More
Channel Management One of the key strategic pillars of getting your organization to its next step in growth. At Hygenix, we help organizations expand products, services, and critical partnerships to maximize profitability while streamlining efforts.Learn More
Sales Playbooks We view the Sales Playbook as the lifeblood of an organization. Without sales, nothing else is going to be working for very long. Capturing talk tracks, success stories and the creation of a messaging matrix are vital to a BD team's long-term success.Learn More
Implementation Do you need help getting started with a heavy lift or to help them find full-time key resources? We are committed to helping you maximize your impact in the market.Learn More
Fractional Leadership A cost-effective way to give your company a chance to have access to industry experts; quickly put your vision in motion and get your company on the path to greater success.Learn More
Project Management and Implementation Offering a wide-range of project support resources from project executives and project managers, to documentation specialists and protocol administrators.Learn More
Industry Education and Training Onboarding, training, and communicating are essential skills in each organization. Hygenix educates your company on researching, marketing, and selling to prospective customers, not just handing over leads.Learn More
Integration Planning We understand the complexities of process systems and what it takes to install systems into one working unit seamlessly. Through our integration planning, we help your company identify the “gray” space between systems and work with each vendor to understand the necessary connections needed to interface with other systems.Learn More