Hygenix helps businesses develop a comprehensive Go-to-Market framework for better sales results. Their approach includes market intelligence, defining target audience, critical messaging, and demand generation to coordinate sales and marketing efforts and increase conversion rates.
Go-to-Market plans are a common business practice today. Preparing your product or service for the marketplace is an all too familiar activity, or is it? So often, companies think if they create a product or service, tell the sales team to sell it, add it to their catalog, maybe create a sales presentation, and then feel as though they have successfully “announced” their goods and services to the market. The only issue is that the market doesn’t know anything happened; all the activity was internal to the company.
At Hygenix, our approach is to help you develop a comprehensive Go-to-Market framework to repeatably yield better sales results. We help you develop a complete commercialization guide for your product or service to enter the market, or re-enter the market. A Go-to-Market plan defines the product or service by identifying:
- Market Intelligence - The indicators which suggest the market is ready for your offering; the market analysis or where to sell
- Audience - Who is best suited to purchase the offering, both from a company and an individual perspective; the ICP (Ideal Customer Profile) and Personas or whom to sell to
- The critical messaging and positioning for the offering; how to sell it
- Demand Generation – creating the in-market ground swell, or market chatter, around your product or service, getting your customers to want what you have
These high-level elements of the Go-to-Market plan are crucial when enabling your sales and marketing teams to coordinate efforts by finding and converting prospects into customers. Utilizing this framework provides all the necessary critical messaging for creating demand generation plans, content strategies, and lead generation to increase conversion rates.
Which Strategy is Right for Your Company?
Strategic Planning Developing a business strategy doesn’t have to take you away from your normal operations; it can start out as simple as agreeing on a direction and knocking out your go-to-market plans one at a time.
Learn MoreCritical Messaging Industry experts help your team create meaningful, value-based messaging for your company and products or services. We believe that developing effective messaging based on personas is essential to maximize your impact into the market.
Learn MoreDemand Generation A strategically orchestrated series of content bits intended to incent potential prospects to engage deeper with your company by utilizing a variety of marketing tools.
Learn MoreBusiness Development Helping organizations to understand targets, offerings, and sales approaches for success. We speak the secret language of Life Science to maximize your business.
Learn MoreChannel Management One of the key strategic pillars of getting your organization to its next step in growth. At Hygenix, we help organizations expand products, services, and critical partnerships to maximize profitability while streamlining efforts.
Learn MoreSales Playbooks We view the Sales Playbook as the lifeblood of an organization. Without sales, nothing else is going to be working for very long. Capturing talk tracks, success stories and the creation of a messaging matrix are vital to a BD team's long-term success.
Learn MoreSales Enablement We work with your company's executive leadership and sales teams to uncover an organization’s strengths, customer value, market fit, and potential market reach, resulting in better customer experience, higher close rates, and increase repeat business.
Learn MoreImplementation Do you need help getting started with a heavy lift or to help them find full-time key resources? We are committed to helping you maximize your impact in the market.
Learn MoreFractional Leadership A cost-effective way to give your company a chance to have access to industry experts; quickly put your vision in motion and get your company on the path to greater success.
Learn MoreProject Management and Implementation Offering a wide-range of project support resources from project executives and project managers, to documentation specialists and protocol administrators.
Learn MoreIndustry Education and Training Onboarding, training, and communicating are essential skills in each organization. Hygenix educates your company on researching, marketing, and selling to prospective customers, not just handing over leads.
Learn MoreIntegration Planning We understand the complexities of process systems and what it takes to install systems into one working unit seamlessly. Through our integration planning, we help your company identify the “gray” space between systems and work with each vendor to understand the necessary connections needed to interface with other systems.
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