Consistent and relevant storytelling is crucial for organizations, but many lack a unified brand story. Inconsistent messaging confuses customers and undermines their confidence. Hygenix emphasizes the importance of onboarding, training, and effective communication to educate companies on researching, marketing, and selling to prospective customers. They offer a holistic approach to equipping teams with impactful messaging, cultivating opportunities, and adding value with a simple message.
Consistent and relevant storytelling is so important to today’s end users. Very few organizations spend time training their externally facing employees to tell a unified brand story. Ask ten people in your company and you are likely to get eleven answers… Go on. Try it yourself. Go ask just your senior leaders “What does our company do?” The results will surprise you. More than likely, their message may sound close, however, the story will be all over the map.
Inconsistent brand messaging, values, and stories confuse your customers and can erode their confidence in your company's future. It has the potential to destroy your sales funnel and devalue the perception of your business. But just imagine a sales and marketing team that builds off of each other, confirming a message that ushers your prospects to a singular decision that will help solve their pain points. A simple but powerful message shared at every point of interaction can reinforce the unity and vision of your organization. It’s a drumbeat that both your team and your customers will want to march to.
Onboarding, training, and communicating are essential skills in each organization. Hygenix educates your company how to research, market, and sell to prospective customers, not just hand over leads. We offer a holistic approach that teaches:
- What’s valued in life science
- The cues to delivering the right messages at the right time to the right people
- How to manage market insights and research into compelling sales and marketing content
- Equipping teams with impactful messaging and collateral
- Teams how to effectively pitch your company’s value in an engaging manner
- How to cultivate opportunities for higher conversion rates
Training is more than just reading websites and industry reports. It’s more than just cool taglines or slick marketing material. It is about empowering your marketing and sales organization to fundamentally understand when and why you should reach out to your prospects, what they really need, and how you can add value with a simple message.
What Do you Need Help With?
Strategic Planning Developing a business strategy doesn’t have to take you away from your normal operations; it can start out as simple as agreeing on a direction and knocking out your go-to-market plans one at a time.
Learn MoreGo To Market Development A comprehensive Go-to-Market framework to repeatably yield better sales results. This framework provides all the necessary critical messaging for creating demand generation plans, content strategies, and lead generation to increase conversion rates.
Learn MoreCritical Messaging Industry experts help your team create meaningful, value-based messaging for your company and products or services. We believe that developing effective messaging based on personas is essential to maximize your impact into the market.
Learn MoreDemand Generation A strategically orchestrated series of content bits intended to incent potential prospects to engage deeper with your company by utilizing a variety of marketing tools.
Learn MoreBusiness Development Helping organizations to understand targets, offerings, and sales approaches for success. We speak the secret language of Life Science to maximize your business.
Learn MoreChannel Management One of the key strategic pillars of getting your organization to its next step in growth. At Hygenix, we help organizations expand products, services, and critical partnerships to maximize profitability while streamlining efforts.
Learn MoreSales Playbooks We view the Sales Playbook as the lifeblood of an organization. Without sales, nothing else is going to be working for very long. Capturing talk tracks, success stories and the creation of a messaging matrix are vital to a BD team's long-term success.
Learn MoreSales Enablement We work with your company's executive leadership and sales teams to uncover an organization’s strengths, customer value, market fit, and potential market reach, resulting in better customer experience, higher close rates, and increase repeat business.
Learn MoreImplementation Do you need help getting started with a heavy lift or to help them find full-time key resources? We are committed to helping you maximize your impact in the market.
Learn MoreFractional Leadership A cost-effective way to give your company a chance to have access to industry experts; quickly put your vision in motion and get your company on the path to greater success.
Learn MoreProject Management and Implementation Offering a wide-range of project support resources from project executives and project managers, to documentation specialists and protocol administrators.
Learn MoreDocumentation and Process Development Our team has years of experience creating and enabling efficient processes and documenting the workflows to ensure your team can stand it up almost anywhere.
Learn MoreIntegration Planning We understand the complexities of process systems and what it takes to install systems into one working unit seamlessly. Through our integration planning, we help your company identify the “gray” space between systems and work with each vendor to understand the necessary connections needed to interface with other systems.
Learn More