Channel Management

Partnerships are vital for sustained growth, enabling companies to expand their sales teams and enter new markets. In the Life Science industry, partnerships offer clear opportunities for success. Hygenix assists organizations in channel management, expanding products, services, and critical partnerships to maximize profitability and streamline efforts. Successful partnerships lead to increased business development opportunities and stronger relationships with end clients.

Wouldn’t it be amazing to triple the size of your sales team without spending any money? Or, what if another company could bring you into an entirely new market to help them support a huge client?

Partnerships are frequently a key factor to sustained growth because they help organizations break into new client sites and even new industries.  These tactics thrive in the Life Science industry and the opportunity for success has never been more clear.

Channel Management resides as one of the key strategic pillars of getting your organization to its next step in growth.  At Hygenix, we help organizations expand products, services, and critical partnerships to maximize profitability while streamlining efforts. We help companies align symbiotic business opportunities and enable organizations to move forward with go-to-market plans for each other.

Once a partnership is proven successful, everyone’s business development reach will be expanded due to the ongoing work opportunities. Together, companies can close more business, attain higher milestones, and create better working relationships with end clients.

Which Strategy is Right for Your Company?

Strategic Planning Developing a business strategy doesn’t have to take you away from your normal operations; it can start out as simple as agreeing on a direction and knocking out your go-to-market plans one at a time.

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Go To Market Development A comprehensive Go-to-Market framework to repeatably yield better sales results. This framework provides all the necessary critical messaging for creating demand generation plans, content strategies, and lead generation to increase conversion rates.

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Critical Messaging Industry experts help your team create meaningful, value-based messaging for your company and products or services. We believe that developing effective messaging based on personas is essential to maximize your impact into the market.

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Demand Generation A strategically orchestrated series of content bits intended to incent potential prospects to engage deeper with your company by utilizing a variety of marketing tools.

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Business Development Helping organizations to understand targets, offerings, and sales approaches for success. We speak the secret language of Life Science to maximize your business.

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Sales Playbooks We view the Sales Playbook as the lifeblood of an organization. Without sales, nothing else is going to be working for very long. Capturing talk tracks, success stories and the creation of a messaging matrix are vital to a BD team's long-term success.

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Sales Enablement We work with your company's executive leadership and sales teams to uncover an organization’s strengths, customer value, market fit, and potential market reach, resulting in better customer experience, higher close rates, and increase repeat business.

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Implementation Do you need help getting started with a heavy lift or to help them find full-time key resources? We are committed to helping you maximize your impact in the market.

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Fractional Leadership A cost-effective way to give your company a chance to have access to industry experts; quickly put your vision in motion and get your company on the path to greater success.

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Project Management and Implementation Offering a wide-range of project support resources from project executives and project managers, to documentation specialists and protocol administrators.

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Industry Education and Training Onboarding, training, and communicating are essential skills in each organization. Hygenix educates your company on researching, marketing, and selling to prospective customers, not just handing over leads.

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Integration Planning We understand the complexities of process systems and what it takes to install systems into one working unit seamlessly. Through our integration planning, we help your company identify the “gray” space between systems and work with each vendor to understand the necessary connections needed to interface with other systems.

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